What is a black hat SEO technique?
Black hat SEO is a tactic against recommendations for search engines, that is used to get a higher site ranking in search results. Such dishonest strategies don’t work for the searcher, and often result in a search engine fine.
Types of black hat SEO techniques:
- Paid Links
- Keyword Stuffing
- Duplicate Content
- Doorway Pages
- Link Farms
- Hidden Text or Links
- Spamming in Blog Comments
- Expired Domains SEO
- Negative SEO
- Private Blog Network (PBN) links – A PBN is a network of sites being used to establish links (and thus pass authority) to a single website to influence search engine rankings. It can be compared to a link wheel or link pyramid. This scheme involves several different sites, all linking to each other or one central site.
- Private Influence Network (PIN) – This is a type of link building is similar to PBN links but taken to the next level. The way it works is, for example, two or more marketers build their network of PBN sites. Then, each of them is posting articles with links to the websites of the other person. All done while doing optimization for their sites on the network. Usually, the quality of the content is the same as for money sites. There is no spun content being used, nor thin content.
- SAPE Links – SAPE is the World’s largest network for renting and selling or buying links. The network is Russian, and it is considered the strongest in the World. Usually, the SAPE links are in the footer, sidebar, or at the very top of the page. SAPE is one of those things everyone thinks about and its massive power. That is the reason behind this.
- Guest posts – In many cases, guest posts are being considered white hat techniques. But let’s not forget if money is being used in exchange for links, regarded as a black hat technique.
- Niche edits – These are links posted on sites with articles usually written years ago. Then the supposed owner of the website edits the article and places your link inside the article. Hence, when crawlers land again on the page, they will pick up the backlink.
What Is Keyword Stuffing?
is an obsolete, and yet still practiced, tactic for search engine optimization (SEO). Keyword stuffing is a method of overloading a website or a page with keywords, such as “dog pet supplies,” to influence the search results ranking on Google, Bing, and other search engines for that page.
While keyword stuffing no longer works (now seen as a black hat SEO tactic), when SEO begins, several businesses unintentionally participate in keyword stuffing. While it is an honest mistake, in relevant search results, the error will cost companies their rankings.
Which is why it is essential to learn what keyword stuffing is, and how to prevent keyword stuffing in SEO. This helpful, brief guide offers all you need to know about the use of keywords.
What is cloaking SEO?
Cloaking is a technique of search engine optimization (SEO), in which the content provided to the search engine crawler is different from the one shown to the browser of the user. Cloaking is often used as a tactic of spamdexing to try to sway search engines in giving the site a higher ranking.
What is duplicate content on a website?
Duplicate content is content published in more than one place on the Internet. That “one place” is classified as a location with a specific website address (URL)-so, you have duplicate content if the same content appears at more than one web address.
What are doorway pages in SEO?
Usually, these are pages or websites that are being over-optimized to rank in search engines for specific keyword phrases. Typically, these are long-tail keywords. Once the page or the website ranks on the search engine, then the webpages are being cloaked. Hence, the traffic from them can automatically be redirected to an affiliate offer. There are a few software products for creating doorways, and I will talk about them at another time.
Link farms are usually built by a group of sites solely for creating backlinks to a money site. Each site on a link farm points to a site that is to be ranked higher on the SERP pages of the search engine. Usually, link farms are built on free platforms such as Web 2.0 properties. Black Hat SEO makes use of this by boosting the number of backlinks from such link farms that a site gets from. Another method that most experienced SEOs use is first. They create the property without posting a link. Try to index it in search engines, and then they go back to edit the property and post their link.
Using Hidden Text and Links
This technique used to be very popular around 2009-2010. It involves inserting a lot of text at the bottom of a webpage. The text has the same color as the background of the webpage. Of course, in most cases, the content is over-optimized and stuffed with keywords. The content is hidden from the visitors of the website, but the Google crawlers will pick it up. The same technique is used with hidden links. Most of the time, they are being placed in the footer section of the site or page.
Spamming in Blog Comments
The strategy includes adding comments to blog posts, as well as a link to a website. It is done purely and exclusively in the expectation of having a backlink from that site. Google now ignores such links from blogs; by default, the website owners set the links as no-follow.
This technique is as old as the SEO industry. It is one of the first methods for building backlinks. The first tool created for building backlinks by spamming blog comments was the Mighty Xrumer. Then, later we got the Scrapebox for spamming blog comments. Which later became the Swiss Army Knife in SEO.
Expired Domains SEO
This technique is relatively new. First came into light in the around the year 2012-2013. The way this method works is you look for an expired domain with great SEO metrics. Best case scenario the domain would be within the niche of the project your workaround. Once you buy the domain, you make sure it is indexed in search engines. Most of the time, first, you must rebuild the domain using Archive.org to extract the content of it. Then, you resurrect the website by submitting it for indexing in Google Search Console. Once the domain is indexed, you redirect it via 301-redirect to your money site.
In most cases, this method gives a massive spike in SERPs. Of course, you should be careful when using this method. Do not use a lot of expired domains. Use not more than three domains with the right metrics.
It is the dirtiest of them all techniques. In my opinion, this technique takes out the trill of SEO. The way it works is you point backlinks to your competitors to sabotage their rankings. Unfortunately, this technique became available around 2015 after another Google update. I have never used the technique, nor I plan to use it. But I know quite a lot about it, and I’ve seen such devastating human destinies that make me sick in the guts. If you have personal dignity, you must never use this method.
What Do I think about black hat SEO?
I believe there is no white hat SEO. I tried many times by going on Google and reverse engineer sites to see what they do for rankings. And I’ve never seen so-called “white hate SEO” site ranking on page one. Most of the sites use 60%-80% of the above methods. Above everything, the essential part of any SEO project is the on-page SEO. Do your homework! Examine the competitors and re-create the site structure similar to one of your competitors. Build good internal backlinks by creating excellent content. Same as I did with this article. 😉
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