Links From Pages With Traffic Do NOT Help You Rank Higher

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I’ve always been a firm believer that when it comes to building backlinks for your site, traffic to those links doesn’t matter. The main factor for me has always been where on the website, my money website link is going to sit.

Some time ago, on twitter, someone asked Google Webmasters questions about links with traffic, and please see the answers for yourself.

All of a sudden, we got spark on Facebook groups, on which most people before claimed how traffic to your backlinks is the number one factor, now they are all experts siding with the truth. Traffic matters but it’s not in the PageRank algorithm, and here is what matters:

Google PageRank

Mathematical PageRanks for a simple network are expressed as percentages. (Google uses a logarithmic scale.) Page C has a higher PageRank than Page E, even though there are fewer links to C; the one link to C comes from an important page and hence is of high value. If web surfers who start on a random page have an 85% likelihood of choosing a random link from the page they are currently visiting, and a 15% likelihood of jumping to a page chosen at random from the entire web, they will reach Page E 8.1% of the time. (The 15% likelihood of jumping to an arbitrary page corresponds to a damping factor of 85%.) Without damping, all web surfers would eventually end up on Pages A, B, or C, and all other pages would have PageRank zero. In the presence of damping, Page A effectively links to all pages in the web, even though it has no outgoing links of its own.

Where is traffic in the algorithm about PageRank?

The only place we can eventually think of is “web surfers”, or the people who actually visited a page from SERP and then clicked on one of the links on the page. But if we look at Page C has higher PR than Page E because it gets just one link but from authority Page B.

How Can We Utilize The PageRank Algorithm?

Basically, we have the answers in front of us “Page C has a higher PageRank than Page E, even though there are fewer links to C; the one link to C comes from an important page and hence is of high value.” All we have to do is to determine if the page we are getting a backlink from is important. And usually, the most important page of a website is the Home Page. And without a doubt, most of the backlinks are done to the home page of a website. It’s just the nature of it that’s the most important page. Getting backlinks from home pages will give you the most link juice to rank on Google.

Does It Mean Links from Inner Pages Don’t Work?

The short answer will be: No, links from inner pages work. Now let’s take a look at our algorithm diagram and see which would be the inner pages. I would say these are the 1.6% pages in green. So, when you use inner pages for your links you shall be pointing them to the inner pages of your website. Why? Because they are the referral links (in essence each backlink is a referral). Once you point inner page links to the inner page links of your site, you have to make sure you link back to:

a. To the Home Page

b. To another inner page of your website.

The more inner pages link to one inner page of your website, the more power you give to that inner page.

I’m going to leave this topic open and even do my own case study and will let you guys know how it goes.

As always, thanks for reading my blog and sharing the articles.

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